Pointr, a provider of indoor positioning and mapping, is launching one of the world’s largest single-site indoor location systems at Reem Mall in Abu Dhabi, United Arab Emirates. Covering all public areas of the 2.3 million-square-foot mall, Pointr and partner Dimension Data, have helped to realize Reem Mall’s desire for a state of the art indoor location experience within their guest app.
A new retail destination built upon Reem Island in Abu Dhabi, Reem Mall hosts a vast range of retailers, restaurants and entertainment offerings, including one of the world’s largest indoor snow parks. Reem Mall’s indoor positioning system enables app users to find their position within the mall quickly, browse interactive maps and wayfind to a large number of points of interest (including every individual store within the mall, a number that will eventually total around 400).
In addition, the mall’s 6,000 parking spots were individually mapped, enabling the app to direct visitors to free spots as they arrive. With seamless transitions between indoor and outdoor environments, Pointr’s Deep Location technology precisely navigates guests to anywhere within the mall’s 10 floors. Once the guest is ready to leave, the app can direct them back to their vehicle via the most convenient route.
“Based on our unique business model, where we are aiming to build a technology-enabled life center, Deep Location® capabilities were paramount, as we embed and derive value from in-mall logistics,” said Reem Mall’s Digital Innovation Director Sayra Berirmen. Furthermore, Pointr’s ability to scale with ease made them a natural match for Reem Mall’s road map. “The capabilities that we have established with Pointr will have a wide array of use cases, and we are therefore confident that our partnership will evolve as our business model enhances.”
