Rent., a provider of integrated marketing solutions to the multi- and single-family rental industries, has launched Tour Calendar, an addition to its RentMarketplace. listings product that allows prospective renters to schedule and automatically confirm tours at their convenience, based on predetermined tour availability as set by the property team. The Tour Calendar feature is now available exclusively for all current and new RentMarketplace. packages at no additional cost.
The feature has debuted across four major listings sites within the Rent. network: Rent.com, ApartmentGuide.com, Rentals.com and Redfin.com. According to extensive data collected by Rent., almost 90% of renters prefer to tour a community before signing a lease. With the Tour Calendar feature, prospective renters can easily schedule tours at a time that suits their lifestyle.
“Tours are a critical driver of securing leases and some Rent. clients with tour capabilities see up to 5x more high-quality leads than clients without tour capabilities,” said Rent. CEO Jon Ziglar. “Our new Tour Calendar solution provides properties, regardless of size, the ability to seamlessly capture qualified leads and improve conversion.”
The Tour Calendar feature greatly benefits property management teams, who are frequently overburdened with the critical tasks of day-to-day operations. The Tour Calendar seamlessly connects a live calendar of tour availability to a property’s listing and the leasing teams’ email, facilitating better communication and vastly improving the renter experience, all from a single dashboard. This means that leasing teams can spend more time on strategic priorities and avoid unnecessary administrative back-and-forth on rental inquiries.
This represents the third major upgrade to the RentMarketplace. network in two months, following the recent launch of Google Aerial View on listings and the announcement of a strategic agreement with realtor.com in April.
