Recognizing the increasing role of virtual tours in real estate, 3DApartment.com, a provider of digital real estate solutions in the multifamily industry, has launched ADA-accessible 3D virtual tours. The initiative, it said, reflects its commitment to promoting inclusivity and equal accessibility in the increasingly digital real estate market.
3D tours provide an immersive experience that allows individuals to explore properties remotely, saving time and effort for potential buyers, renters and property management professionals. However, the lack of ADA-accessible offerings had left those with visual impairments at a disadvantage.
“By harnessing advanced technologies like computer vision and generative AI, 3DApartment.com has crafted ADA-accessible 3D tours that offer an immersive journey for all,” said Gregory Ardbelava, CEO of 3DApartment.com. “We’re not just building a business; we’re shaping a more inclusive future. Remember, inclusion isn’t just our goal; it’s our responsibility.”
The platform now offers highly detailed tours beyond just naming the rooms. The tours provide in-depth descriptions of spaces, noting crucial features such as flooring color and type, wall color and texture, door types and any present decor and furniture. This innovation opens up a new world for visually impaired individuals, allowing them to fully experience the property, just like those without visual impairment.
By embracing this innovation, property managers can improve their reputation as an inclusive community, attract a wider pool of potential residents, and increase lease signings, the company said.
