ShowingTime+ has introduced Listing Showcase, an immersive, artificial intelligence-powered experience only available on Zillow. This “super listing” features an entirely new look designed to help listing agents showcase their brand and listings, and deliver an elevated experience that could help homeowners sell their home faster. Now exclusively available in its first iteration to partners in Atlanta, Chicago, Los Angeles, San Diego and Seattle, this premium product gives agents a way to stand out.
Listing Showcase gives agents the tools to highlight a home’s best features and give buyers a deep understanding of the home. The entirely new AI-powered Showcase listings feature high-resolution scrolling hero images, room-by-room photo organization, interactive floors plans and more. These listings combine the power of AI with the nuance of an agent’s local expertise to create a premium experience for shoppers.
To build Showcase listings, AI selects hero images based on buyer preferences, associates listing photos with corresponding rooms in the interactive floor plan and room-by-room displays, and more. Agents can rely on AI for this step or use these selections as a starting point, allowing them full control over customizing the listing. Soon, listing agents will be able to select from AI-generated insights on which home facts and features matter most to home shoppers to help highlight the home’s best features.
“Combining ShowingTime+’s best-in-class technology with Zillow’s industry-leading audience allows us to create an unmatched listing experience for agents and sellers,” said Mike Lane, vice president of ShowingTime+. “As soon as shoppers land on a Showcase listing, they’ll be virtually transported into the home, giving them a deep understanding of the home’s flow, architecture and design — all before visiting in person. Listing Showcase is the first of its kind — a listing experience that captivates shoppers, wows sellers, and gives agents a powerful tool to help them win more listings and grow their business.”
Listing Showcase is an exclusive offering that is sold by subscription and only available to a select number of listing agents in each market. By working with a Listing Showcase agent, sellers’ homes will appear higher in home shoppers’ personalized search results as relevant, which is where the majority of shoppers begin their search.2
Listing Showcase will launch in most major markets throughout this year, along with new features and capabilities to continue elevating the Listing Showcase experience. Agents who are interested in hearing when Listing Showcase is launching in their market can join the waitlist on the ShowingTime+ website.
