HomesUSA.com, a brokerage for new home sales, is launching an API-driven listing distribution technology for production home builders. The solution provides single-data entry for MLS listings and XML data distribution, ensuring that builders’ websites, MLS and real estate portals concurrently display the most accurate and up-to-date information at all times.
Production builders have long struggled with pricing discrepancies and other inefficiencies in maintaining their home listing data on multiple platforms. HomesUSA.com’s new API-powered technology enables builders to enter property listings just once. The information is instantly distributed to all the builder’s desired property marketing channels based on their existing agreements, which can include Zillow, BDX, realtor.com and more. This modern approach expedites the distribution of new home listings and helps production builders avoid costly pricing errors, which have plagued the industry for years. As reported by Builder magazine, these discrepancies often exceeded $1 million per builder per market.
Ben Caballero, founder and CEO of HomesUSA.com and the number one ranked real estate agent by transaction sides and dollar volume since 2013, developed this technology, to ensure that agents and consumers receive the most accurate MLS-sourced listing information. Additionally, it saves builders time and money by eliminating the need to enter the same new home listing data into multiple platforms.
