Measurabl, an ESG (environmental, social, governance) technology platform for real estate, has appointed Maureen Waters as chief growth officer (CGO). The hire is the latest C-suite appointment at Measurabl, following the firm’s $93M Series D fundraise announced earlier in the year, and is aimed at achieving further globalization of the ESG platform.
Waters’ 25-year career spans real estate, technology and venture capital, including helping establish MetaProp Ventures as a proptech innovation leader, transforming Ten-X into a tech-enabled platform, and executing strategic plans, acquisitions, marketing and sales for industry giants such as Cushman & Wakefield. With a global perspective, she has successfully built and scaled profitable real estate and technology companies, taking them from inception to unicorn status. Notable achievements include senior executive roles at Bill Gates Investments and CBRE.
“Maureen Waters is a formidable addition to our leadership team, aligning perfectly with our mission to propel Measurabl’s growth and amplify our impact on ESG and sustainability,” said Matt Ellis, co-founder and CEO of Measurabl. “Her proven track record in scaling companies, coupled with her expertise in real estate, technology and venture capital, make her an invaluable asset as we strive to achieve our ambitious three-year strategic vision, known as One Measurabl.”
As CGO, Waters will spearhead sales, marketing, strategic partnerships and solutions engineering efforts, in addition to directing the overall growth strategy and development of One Measurabl.
Her appointment will support a number of key growth initiatives following the firm’s significant Series D fundraise earlier this year, including a commitment to consolidate ESG data, tools and services into Measurabl’s all-in-one global ESG real estate technology platform. Bringing notable experience within the Asian market, Waters will also help drive further global expansion of Measurabl’s platform and integrate new ESG reporting frameworks. Her time spent working within the Japanese market will add vital experience as the company expands into Japan, the world’s second largest real estate market, as well as helping achieve further traction in more mature markets in Europe and North America.
Highlighting Measurabl’s commitment to its own ESG goals, the appointment also ensures a 50/50 gender balance within Measurabl’s leadership team, with Waters becoming the third woman to hold a C-suite position within the company. The gender balance at the top of the business is also reflective of wider gender diversity across the company at large, compared to 27.6% of the overall tech workforce in the U.S. being female, as reported by Anitab.
