Multifamily industry operating system Entrata has announced Homebody, a fully integrated resident financial services offering. Homebody will initially consist of three core products including rent reporting, deposit alternatives and renters insurance to help address common barriers to entry for many residents, including the affordability of the current housing and rental markets. They are now accessible and conveniently integrated directly into Entrata.
“Homebody is one of those rare products where everyone clearly wins — from the property managers to the residents,: said Adam Edmunds, Entrata CEO. “Through the offering, property managers will be able to streamline their services while elevating the resident experience, allowing them to add insurance, access deposit alternatives and get their on-time rent payments reported to the major credit bureaus to build their credit score. Together, these products deliver true value to residents to better control their financial identity, particularly in a time where affordability and financial health are top of mind for consumers.”
Homebody is focused on providing renters access to services that help them round out their financial health as a renter, from students looking for their first apartment or long-term residents who already have a more established financial identity. Property managers will maintain a single login for their residents and their teams for a seamless experience. Finally, site teams will now be able to quickly point residents to a single source, in turn streamlining the experience and application process for both renters and property managers.
Residents will have access to the dedicated financial Homebody mobile app where Entrata will continually enhance service offerings that are strictly relative to resident’s financial well-being. Additionally, access to these products and services will be natively integrated into workflows and ResidentPortal to drive a seamless experience regarding any and every rental need.
