To enhance client and employee outcomes, Cushman & Wakefield announced that it intends to embed artificial intelligence (AI) across its commercial real estate transaction lifecycle. As part of AI+ — the firm’s new, exclusive digital transformation strategy, powered by AI and underpinned by proprietary data and partnerships — Cushman & Wakefield said it is digitally advancing operations, client delivery and data stewardship to create a new industry standard for CRE while enhancing the firm’s own productivity.
An AI strategy centered on people and partners, AI+ encompasses a series of partnerships by Cushman & Wakefield with strategic technology providers, clients, proprietary data, and the firm’s people. Designed to deliver digital transformation at scale, Cushman & Wakefield is deploying a combination of partner and proprietary AI products to increase access and speed-to-market for the firm’s enterprise expertise and insights. These advancements will empower brokers, services and research professionals to support client decision-making and other needs. AI+ will provide real-time, AI-powered information and automation, the firm said.
“While generative AI is a phenomenal addition to our capabilities, the true power of transformation lies at the convergence of data, people, processes and technology,” said Salumeh Companieh, chief information and data officer, Cushman & Wakefield. “By seamlessly integrating these elements, we can magnify the impact of secure and well-planned digital transformations for our clients and colleagues. Through AI+, which unites our talented advisors, digital platforms and strategic technology partnerships, reinforced by the intersection of our proprietary and external data, Cushman & Wakefield is poised to enable our clients and firm to harness the full spectrum of emerging technologies and set a new standard for CRE insights.”
Cushman & Wakefield began its AI journey in 2018, with a focus on aligning business, data and operations. Results to date range from an 80% material reduction in operational cycle time, to a reduction of client supply chain costs via our proprietary supply chain network optimization capabilities.
With AI+, the firm will unlock new insights and operational efficiencies through cutting-edge partner technologies, including AI marketing copilot Jasper, and proprietary large language models to bring to life the curated and optimized data sets across the enterprise.
