As the demand for home management services continues to soar, “home watching” is emerging as an exciting business opportunity, according to Home Watch Academy, the first and most experienced provider of training for the home watch industry.
According to estimates from the National Association of Home Builders (NAHB), the total count of second homes was 7.15 million in 2020, accounting for 5.11% of the total housing stock. Two out of every three wealthy Americans own a second home, according to a 2023 Ameriprise Financial survey. The market for second homes continues to grow in the U.S.
Whether clients are frequent travelers, seasonal residents, or simply looking for an extra layer of security, a professionally trained Home Watch company provides a personally rewarding and lucrative avenue for entrepreneurs looking to serve those who wish to monitor their second homes while they’re away.
“The demand for our training program has never been greater, with students joining from many different backgrounds all eager to build a scalable business they can be proud of and that will meet their financial goals,” said Diane Pisani, founder of the Home Watch Academy.
Benefits to owners include a predictable stream of income during major months, a versatile market that includes snowbirds, vacation homeowners, business traavlers and those undergoing home renovations. The business can also expand beyond home watching to include storm prep services, managing furniture or package delivery, or coordinating home service providers.
In addition to providing scheduling services, modern technology, such as smart home monitoring systems, provides sophisticated options to provide clients with real-time updates and peace of mind, including water pressure monitoring and leak detection.
“The Home Watch industry presents an incredible opportunity for aspiring business owners to tap into a rapidly growing market,” Pisani said. “We are excited to share our knowledge and experience, providing entrepreneurs with the tools they need to thrive in this dynamic industry.”
