Let’s face it — many of us watch the Super Bowl for the commercials. But one viewer will have another reason — to sell their house. Opendoor, the e-commerce platform for residential real estate, will showcase a real homeowner in real-time showing their home to Opendoor in the same amount of time it takes for halftime to run.
The goal (pun intended) is to shatter the idea that selling a home has to be a hard, time-consuming, and highly stressful process.
“Like Opendoor, our approach to the Big Game will be anything but traditional as we aim to redefine not only how we advertise, but also how homeowners envision and navigate the process of selling their homes,” said David Corns, chief marketing officer of Opendoor. “This spot isn’t just about making history; it’s a testament to the simplicity and certainty we bring to real estate. Even in the midst of the Big Game excitement, homeowners can easily sell their homes so they can focus on what’s next in life.”
So, how will Opendoor pull it off?
The process starts when a homeowner answers a few simple questions about their home on opendoor.com or on the Opendoor app. After answering the questions, the homeowner receives a preliminary offer in a matter of days, and an invitation to schedule time to do the Virtual Assessment, a virtual showing of the house that removes the need for in-person tours.
The live ad will feature a real homeowner in Atlanta—one of the most challenging cities to sell a home in—showcasing their house via Opendoor’s Virtual Assessment. Livestream footage will air on Atlanta TV and on the Opendoor website opendoor.com. After the Virtual Assessment, if the home qualifies, Opendoor will send the homeowner a real offer. The homeowner can pick their closing date (up to 60 days out), and change it as needed. They can back out anytime before the sale is complete.
