Plentific, a provider of real-time property solutions, has appointed Marc Kaplan to the role of senior vice president for the U.S. market. Kaplan will drive Plentific’s growth and geographical expansion in the market and be part of the international leadership team.
Plentific provides a single real-time platform connecting landlords and property managers with residents and tradespeople to create a frictionless and more responsive solution to household maintenance issues. The platform digitalises and streamlines household inspections, provides a real-time interface between landlords and residents, and uses AI to connect residents with the best local contractors at competitive prices.
Kaplan joins Plentific with over 25 years’ experience scaling and leading businesses within the property management sector. Prior to Plentific, he was senior vice president, head of management for Akam, chief operating officer for C + C Apartment Management, executive managing director at FirstService Residential and vice president at Stonehenge.
“We’ve had fantastic momentum over the past year and Marc’s insight into the U.S. market is invaluable as we make headway in growing our transatlantic remit and expanding the business further,” said Cem Savas, CEO of Plentific. “He brings diverse perspectives, experiences and leadership acumen to the Plentific team, as well as strong skills in strategic planning, business development, stakeholder engagement and market analysis. We are significantly investing in our operations and hiring best-in-class talent is crucial to the success of the strategy.”
Plentific has seen rapid growth across all markets over the past year, cementing its position as the property operations platform of choice for the social housing sector. In October 2023, six prominent social housing providers managing a combined 150,000 homes, including The Hyde Group, rolled out Plentific’s platform across their portfolios.
