Caliber, a Scottsdale, Arizona-based real estate investor, developer and manager has named Steve Drew to the newly created role of senior vice president of marketing, strategy and technology.
Drew joins Caliber from online private equity real estate investing platform CrowdStreet, where he was a founding team member and most recently served as vice president, business and systems operations. There, he played a formative role in the development of the technology platform and business strategy that enabled the company to launch and scale.
Drew will lead Caliber’s strategy to leverage technology to fundamentally transform its fundraising effectiveness and its ability to invest in the best possible real estate assets, the company said. His work includes the use of automation and AI to significantly improve Caliber’s execution, reduce its cost structure, expand its reach to accredited investors throughout the U.S. and identify real estate investment opportunities overlooked by the broader market. Drew will report to Ignacio Martinez, Caliber’s Chief Operating Officer.
“Steve’s more than 25 years of experience in the industry is just what Caliber needs as we move forward with our strategic plan,” said Chris Loeffler, CEO of Caliber. “He has jumped right in, quickly identifying actionable steps to optimize our use of technology to improve both the efficiency and effectiveness of our fundraising and marketing operations. Together with Ignacio, who also has a rich background in technology, Caliber has assembled the capabilities to take transformative technologies, like AI and tokenization, and utilize them to achieve our goal of consistent, profitable growth.”
Over his 25 years in the technology space, Drew has held positions in marketing, business development, and product management. He served as vice president, marketing and business development at Paydici, and director of product management at Sage. He earned a bachelor’s degree in marketing and management from the University of Wisconsin-Madison and received his MBA from Emory University’s Goizueta Business School. He also has a specialization in International Business from the University of London.
