Real estate platform Boston Pads has launched a “Click to Close” CRM, designed to empower agents by simplifying the lead management process, enhancing client communication, boosting overall productivity and increasing the closing ratio.
The new CRM allows agents to claim leads from a vast pool of incoming leads and manage their own personal leads in one centralized system. This comprehensive solution helps agents keep track of their progress from the “interested in a specific property” stage, through disclosures and applications, document signing and move-in.
“We are thrilled to introduce this cutting-edge CRM to our agents,” said Demetrios Salpoglou, CEO at Boston Pads. “Our goal has always been to provide our agents with the best tools to maximize their time and earnings, and this CRM is a testament to that commitment. By centralizing and simplifying the lead management process, we’re enabling our agents to focus more on what they do best – connecting people with their perfect homes.”
Designed by several real estate brokers with a combined experience of over 100 years, the Agent CRM user experience is extremely intuitive. The new CRM has been continuously refined over time with direct feedback from Boston’s top agents, ensuring it meets the real-world needs of those in the field.
The CRM supports the creation of custom drip email and text campaigns, automatically notifying clients when new properties that meet their criteria become available. Agents can also provide specific QR codes for their clients. The customer can scan these codes to view listings connected to that agent, accessing the entire Boston Pads database and automatically being added to the agent’s client roster.
The CRM also improves the experience for landlords and clients. If an agent is unavailable, managers can assist the client to ensure they receive prompt service and that properties don’t remain on the market longer than necessary. This flexibility ensures a higher level of service and faster turnaround times, benefiting all parties involved.
Integrated into the CRM are a rental comparative market analysis tool to help agents price properties competitively; a listing lookup tool and an affordability calculator that helps agents understand what their clients can afford based on their financial situation, and how likely they are to be accepted for an apartment or to purchase real estate.
