Serendipity3 restaurant, the iconic New York City landmark and home of the world-famous Frrrozen Hot Chocolate, officially announced that its new Times Square location is now open. This location opens at a special time, as the restaurant celebrates the 70th anniversary of its first opening in September 1954 on the Upper East Side of New York City.
Serendipity3 has taken the last seven decades by storm, with ten GUINNESS WORLD RECORDS™ and counting, a long list of A-list celebrity fans, including Andy Warhol, Cher, Marilyn Monroe, Kim Kardashian, the Hilton family, and more, renovating its Upper East Side location in 2021, and expanding the global brand to include a line of its Frrrozen Hot Chocolate drink mixes sold via Goldbelly and QVC. Now opening in the heart of Manhattan, the Times Square location will be the perfect stop for Broadway lovers to visit before and after shows. Additionally on opening day, Madame Tussauds New York will be celebrating with us by bringing Andy Warhol’s wax figure from their Times Square location to our new Times Square home.
Serendipity3 Times Square brings fans of the restaurant all of their favorite UES menu items and a few new additions, including a Sunday Chicken Dinner Sundae, two new sandwiches, three new ice cream flavors, and more. The new location also features a bar area offering innovative, over-the-top cocktails, as well as a full ice cream bar. As a venue that has housed art and culture legends for the past 70 years, Serendipity3 Times Square will also be inviting local artists to display their art throughout the restaurant and provide restaurant goers in Times Square the opportunity to shop artwork on the walls as they dine in.
“There is no better way to celebrate our 70th anniversary than by officially opening a new location in the Theater District, marking the first time we have ever expanded in Manhattan.,” said Chef Joe Calderone, Creative Director of Serendipity3. “Serendipity3 has been a destination for locals, tourists, and celebrities alike who share a common interest – a love for ice cream and over-the-top menu items. We cannot wait to welcome thousands of new customers into our Times Square location and continue the tradition and legacy of the iconic Frrrozen Hot Chocolate!”
Designed by acclaimed New York-based interior architect Wid Chapman, the new location delivers a bolder, more contemporary take on the restaurant’s signature funky, eclectic aesthetic, providing captivating social-media worthy, eccentric design in the mix. Wid has brought the restaurant’s long-time Andy Warhol connection to life through reproductions of Andy’s signature pop art depicting Marilyn Monroe, the late Queen Elizabeth II and more across the restaurant’s walls. As an homage to the original location’s iconic Tiffany lamps, Wid also worked with local stained glass artist Allison Eden for similarly-styled glass mosaic installations, including a stained glass installation of a roaring fireplace, a subtle nod to the restaurant’s namesake, the 2001 rom-com “Serendipity” starring John Cusack and Kate Beckinsdale.
“When designing Serendipity3 Times Square, we wanted to amplify everything that is iconic about the original Upper East Side location and the restaurant’s brand through pattern, bold colors, lighting and more,” said Wid. “Through its Warhol elements, Allison Eden’s outstanding vibrant glass mosaics throughout, and a new twist on all things form, pattern, color, and light, restaurant goers are in for a real treat as soon as they step inside.”
Serendipity3 Times Square is located at 157 West 47th Street, connected to the OYO Times Square Hotel. The restaurant is open seven days a week from 11 a.m. until midnight. For more information and to book a reservation, please visit www.serendipity3.com.
