Tenant Risk Assessment (TRA), a commercial real estate tenant credit and due diligence consultancy, has unveiled a new brand identity and website, designed by Collect New York. The new look updates and elevates the company’s image to reflect the premium credit and due diligence services it has provided clients throughout its 15-year history.
The new identity is designed to underscore TRA’s proficiency in the technical and detailed work required in financial analyses. It illuminates the company’s pride in supporting its clients to turn their energy and focus to their own goals and objectives.
The new direction–We run the numbers, you run the business–has been crafted to communicate TRA’s purpose as a trusted partner to commercial real estate professionals throughout North America. In addition to the new website, logo, and custom illustrations, the rebrand includes an extensive library of updated resources for clients to leverage in their decision-making, education, and training.
“This update is bold and significant, but TRA’s long-time clients will recognize the brand within the new design,” said Managing Principal Bradley Tisdahl. “These changes align with the ways we continue to reinvest in service, speed, and diligence tools to secure our clients’ investments, as well as in the ways we will diversify our services in the future.”
The update also lays the foundation for TRA’s expanding products and services, including an upcoming self-service credit tool, as the company continues to support its clients in the post-pandemic marketplace, where credit is intrinsic to the business decisions required of its clients.
TRA’s trajectory will include added resources available on the website, the company’s thoughts on the evolving credit landscape, and most importantly, the launch of a new self-service credit tool, to be released later in 2024.
