An evolving mixed-use project, previously called Velocity, has a new name, entertainment district and housing. Now called The Row, the 314-acre, mixed-use community has announced that it will break ground on its next phases of development, including its first retail spaces, in early 2025.
Spearheaded by Presidium’s co-headquarters in Austin, The Row is located at the southwest corner of State Highways 71 and 130. The project’s next phase will feature a 6,250-square foot, free-standing restaurant site and an additional 22,000 square feet of retail space. Shortly thereafter, phase three will feature an addition of 100,000 square feet of retail, an AC Hotel by Marriott in partnership with Merritt Development Group and a second 300-plus unit multifamily project located along the frontage road of SH 71. Within that space, there’s room for a mix of local and national retailers, restaurants and entertainment-oriented concepts.
The new name and soon to be revealed new brand aesthetic is the result of a larger, intentional effort to bring retail, restaurants and entertainment options to this region of Austin.
“The project will create a destination for Del Valle residents and the larger southeast Austin region,” said Kenley Reed, development manager for Presidium. “The Row will feature a thoughtful retail-focused district that fosters walkability and open space to build community. The new name and brand are built around creating a sense of place that reflects those ideals.”
Presidium turned to Austin-based Chioco Design to lead the retail district architectural design alongside Blacksmith Collaborative landscape architects and KFM Engineering & Design for civil engineering. Local branding experts Asterisk Design were tapped to oversee the renaming and rebranding initiative. Dallas-based Retail Street Advisors is representing Presidium in the leasing efforts for the retail space within The Row. Other consultant team members include LandDesign, Leap!, Bay MEP, HWA Parking and O’Brien Architects.
The new retail phase is being developed in conjunction with PentaGrowth Capital, a California-based real estate private equity firm and a subsidiary of Biolink Capital, a global alternative asset management company, which are providing the equity for that section of the community.
