In anticipation of Toca Madera’s 10-year anniversary, Noble 33 will open a 9,200-square-foot restaurant at 8151 Melrose Ave. in West Hollywood, Calif.
Originally opened in April of 2015, the Mexico City-inspired steakhouse has since expanded to Scottsdale, Las Vegas and Houston, with Miami slated to open in 2025. Toca Madera Los Angeles will be a complete remodel, doubling in size with 250 seats, a more expansive and modern dining area, and a much larger kitchen.
“Toca Madera’s popularity and growth over the last decade has been nothing short of amazing and we are so grateful that Toca Madera has been positively received in each new market it enters,” said Tosh Berman, co-founder of Noble 33. “As we looked ahead to the next 10 years, we sought a space that could be shaped and molded into our vision of Toca Madera Los Angeles, driven by both culinary and design innovation while not limited by the physical structure and smaller footprint.”
Upon entering the new restaurant, guests will be greeted by a stunning 3,000-square-foot space anchored by the main dining room which will feature retractable roof awnings, a double-height wine room, and an open kitchen view. Toca Madera’s signature modern organic aesthetic will be reflected with lush biophilic elements, handcrafted custom woodwork, and plush velvet upholstery.
From the main dining room, a striking wood tunnel leads to a 2,000-square-foot lounge, complete with its own entrance on Melrose Avenue, live DJ performances, fire performers, elegant fireplaces and an atmosphere crafted for unforgettable evenings. For more intimate occasions, a 400-square-foot private dining room offers an exclusive retreat.
The menu, led by Corporate Executive Chef Martin Heierling, expands Toca Madera West Hollywood’s culinary program. The farm-to-glass cocktail program emphasizes fresh, seasonal ingredients with an expansive margarita menu and versatile selection of tequila and mezcal.
The project will start construction in early 2025 and aims to open within a year. The final day of operations for the existing Toca Madera on West Third Street will be on February 24, 2025.
