Yardi has acquired LCP Media, a visual media technology company that creates virtual tours, photography and other media for the rental housing industry. The partnership demonstrates a shared commitment to marketing technology innovations, with LCP bringing visual media expertise to the Yardi multifamily suite of offerings, including RentCafe.
“This collaboration means greater resources, enhanced innovation and a continued focus on improving the client and resident experience,” said Wojciech Kalembasa, CEO of LCP Media. “Together, we’re well positioned to help our clients achieve their leasing and marketing goals. We’re looking forward to what’s ahead and remain dedicated to delivering the best digital tools and technology in the industry.”
With the acquisition, Yardi and LCP Media can provide more comprehensive and integrated functionality surrounding digital media, allowing clients to better showcase their communities, the company said.
“Yardi looks forward to growing our marketing services alongside LCP Media,” shared Esther Bonardi, vice president at Yardi, representing Reach by RentCafe. “This partnership reflects our unwavering commitment to helping renters find their next home and properties find their next renter — advancing our solutions to make that journey easier and more efficient.”
