Lalique has opened its immersive retail and lifestyle flagship in the historic Chopard Mansion at 21 East 63rd St. The five-story townhouse will serve as a global destination where clients, interior designers and architects can delve into the myriad World of Lalique.
Named “Maison d’Artiste,” the property ushers in a new era of retail for the luxury brand. Offering a residential setting inspired by the homes of collectors, art lovers and artists alike, it will allow clients to experience unparalleled artistry while feeling welcomed in a comfortable setting.
Creative direction of the space was led by Marc Larminaux, qrtistic and dreative eirector of Lalique, alongside Christos Prevezanos, rounder and principal of the award-winning Studio Preveza.
“With the launch of this new flagship, we are crafting more than a retail space — we are creating a unique journey into the heart of Lalique,” said Silvio Denz, executive chairman of Lalique Group. “We are thrilled to offer both our valued clients and a new generation of collectors an inspiring experience that celebrates Lalique‘s lifestyle and beauty.”
Evoking the intimacy of a refined private residence. Each space in the shop reflects a unique pillar of Lalique’s art of living while paying homage to the rich artistic and cultural heritage of New York City. The second floor features a jewelry salon showcasing delicate crystal collections as well as the Veranda d’Essences, offering perfumes, candles and home fragrances.
The third floor houses the largest Lalique Art Gallery to date. This space celebrates unique concepts and collaborations with globally renowned artists and designers such as James Turrell, Damien Hirst and Zaha Hadid. On the fourth floor, adorned with sumptuous decor inspired by the Orient Express, is the Bar & Lounge that offers an oasis of sophistication, as well as the Lalique Interior Design Studio — the first outside Paris — which crafts bespoke creations in architectural contexts.
The property’s staircase will also feature a hand painted mural by New York City native Chris “Daze” Ellis, a pioneer of the early street art movement of the 1970s. The mural incorporates iconic motifs from the three themes that continuously inspire Lalique’s creations: femme, flora and fauna. The artist has reinterpreted feminine figures, anemone flowers, butterflies, black birds and raisins, among others, through his widely recognized New York City street art style.
