Luxury jewelry brand David Yurman has opened its newest Miami flagship in the Design District.
The boutique’s design is a collaboration overseen by President and Chief Creative Officer Evan Yurman with Italian architect Andrea Tognon and Consulting Creative Director Bernadette Blanc. Drawing inspiration from the precious metals and stones of the Yurman family’s private collection, the construction embodies the essence of the brand’s artistry.
“We are thrilled to be opening our new Miami flagship in the center of the art community,” said Evan Yurman. “As a brand founded by two artists, this space reflects our family legacy and shared vision to create beautiful things that inspire us — whether that be our product, store experience or design. Collaborating with Andrea Tognon and Bernadette Blanc, we believed there was no better location to debut this one-off concept in a neighborhood fueled by artistic fervor and heritage that attracts many of our existing and future consumers.”
The façade is detailed with an impressive, extruded logo, a nod to the brand’s Americana core heritage.
“We started discussing the project from the perspective of jewelry — cutting the façade from a gigantic volume of stone, fusing the split stone with a metallic paint, resulting in an incredible monolithic vision and presence on the street,” Tognon said.
Once inside the boutique, guests will find fixtures made of various stone finishes, resembling precious jewelry insertions. A stepped wall inside is made of vertically cut pieces of granite, moving in a curve, displayed like a necklace. Tributes to the brand’s Cable appear throughout the space, as seen in the sculpted handrail at the store entrance, as well as the circular vitrine underneath the staircase. On the second floor, a private salon overlooking the Design District features the brand’s men’s, women’s and high jewelry collections mixed in with a collection of David Yurman’s personal artwork and private objects.
The new boutique will feature exclusive styles, inspired by Miami’s atmosphere, landscapes and tropical sunsets and featuring bold and semi-precious stones in electric pinks, neon greens, cobalt blue and fire orange.
