Asian beauty retailer Sukoshi will open a new location this September in New York City’s Upper East Side on 1542 Third Ave. It will be the largest Asian beauty store in the city, the company said.
Founded in 2018, Sukoshi has been at the forefront of the Korean beauty wave across North America. Its shelves feature over 200 Asian beauty brands, with Sukoshi curating the new brands alongside time-tested skincare staples.
With New York marking its 15th store, the company is on track to exceed 20 locations by year’s end, fueled by advanced skincare consultations, exclusive product launches and immersive retail concepts. Upcoming openings at Lenox Square in Atlanta; Aventura (Fla.) Mall; King of Prussia, Pa. and Bellevue Square near Seattle highlight the company’s push into the most coveted U.S. retail destinations. By 2026, 40 new stores will join the network.
“Asian beauty isn’t a passing wave, it is shaping the future of skincare and cosmetics,” said Linda Dang, CEO of Sukoshi. “Our role is to champion the brands setting that standard and to create spaces where discovery and education make beauty more meaningful for every customer.”
