We are a country of renters. There are more renters today than at any other time over the past 50 years. 37% of all households in the United States rent their homes. Home prices are on the rise and easily outpacing income growth, so how can renters save?
Stake is helping renters earn a return to build more savings, what the company calls “Return on Rent.” With Stake, the company makes it easier to build up equity, just by continuing to pay rent. So, renters can put a portion of their rent in savings for a down payment on a home. Stake started with a beautiful app designed to save renters money, time, and make renting delightful. Now, Return on Rent is available exclusively at Stake Homes across New York City.
What Stake learned in the process:
- 85% of lease questions and submissions occur after hours.
- 63% of renters who do not get an answer within 2 hours do not follow up a second time.
- 90% of renters use text and chat to communicate, share, and find a new home.
- 74% of renters avoid asking questions about money and rent pricing face-to-face. 54% prefer asking questions about money and pricing via text.
For renters, this makes an already stressful move more painful. Leasing offices aren’t ready to answer their questions when, where, and how they need them. For leasing offices, it can mean losing valuable leads, higher marketing costs, and more tours for leasing agents.
Lease Assist is available exclusively at Stake Homes. It is the first on-call leasing assistant that proactively answers renter questions 24×7.
Lease assist helps leasing directors increase conversions by 25%:
- Meet customers where they are and where they prefer to connect anytime, anywhere.
- Follow-up on every lead reaching renters when they are available,
- Gain insights on the quality of leads from every channel,
- Reach renters when the leasing office is closed
- Build dramatically closer, and more engaging, relationships with future tenants
Available by SMS text, web chat, Facebook and Instagram Messenger, Lease Assist answers renters’ questions after they have taken a tour of a Stake Home. Lease Assist empowers renters to make smart decisions including pricing, how to create savings with Return on Rent, and how to take advantage of all the building has to offer, like the gym, pet shower, or Stake’s On-Call Favors and pop-up events. Now, even when the leasing office is closed, prospective renters can work with a live assistant right from their phone, anytime.
