Luxury appliance brand Fisher & Paykel announced the reopening of its New York Experience Center following a strategic design renovation. Located within The Architects & Designers Building at 150 East 58th St. in Manhattan, the Experience Center is a reimagined, physical representation of the New Zealand brand’s ethos: luxury design inspired by nature.
Visitors can explore an extensive selection of appliances showcased in a kitchen design that sits at the intersection of cutting-edge technology and performance, elemental materials and a deep understanding of the rituals of contemporary living. The space was designed by Fisher & Paykel’s Global Design Team in partnership with the award-winning New York-based firm Schiller Projects, led by Founder & Principal Aaron Schiller.
“Our New York Experience Center deepens our connection with North America’s design community and reflects a rising demand for contemporary luxury — expressed through elevated design, performance innovation, and mindfulness of the carbon impact of appliances within the home,” said Fisher & Paykel CEO Daniel Witten-Hannah. “This reimagined space is a key part of our growing global network spanning Auckland, Melbourne, London, Toronto, Costa Mesa (Calif.) and now New York, all of which showcase our commitment to elevating daily routines into beautiful experiences.”
The design of the 6,400-square-foot space offers a thoughtful nod to the brand’s New Zealand heritage and its local surroundings. New York’s inspiration is evident in the raw sophistication woven throughout, from the rich contrast of materials, such as American walnut, to subtle references to the city’s iconic Manhattan grid, bluestone sidewalks and wood-planked water towers.
“We designed the New York Experience Center with Fisher & Paykel’s distinctly New Zealand approach to hospitality — one that’s rooted in care, ritual and intentionality. Our role was to translate that ethos into New York’s architectural language, creating a material palette that feels pure in intent — specific to New York, yet aligned with the brand’s values,” says Schiller. “The diagrammatic floor plan is divided into four quadrants, each with its own material palette, unified by a monolithic floor and ceiling. The space’s clear circulation and minimalist approach reflects our shared belief that good design enhances daily life — intentionally, quietly and sometimes even invisibly.”
The redesigned Experience Center invites visitors to consider how they or their clients might ideally live, cook, care for precious garments and entertain, all with the support of a dedicated team of professionals to help bring these ideas to life. Ninety-eight percent of the floor’s cooking space is dedicated to the brand’s expanded induction portfolio, reflecting the growing demand for smart, sustainable solutions across large urban cities like New York.
Central to the visitor experience are three hero kitchen environments, developed with Arclinea, Henrybuilt and bespoke millwork partner Edgewood Made, as well as plus examples of smaller footprint luxury spaces created with Space Theory.
Designed in-house and fabricated by Edgewood Made, the Minimal Kitchen embodies poetic simplicity. Created with Italian kitchen brand Arclinea, The Contemporary Kitchen boasts a five-meter-long ‘Principia’ island, warm ‘Fossil Oak’ cabinetry that conceals Fisher & Paykel’s Column refrigeration solutions, and new induction-powered Modular Cooktops.
Designed with Henrybuilt, The Professional Kitchen highlights the interplay of robust, precision-engineered appliances and finely crafted walnut millwork.
Created with Space Theory, two compact kitchens blend refined materiality, thoughtful detailing and precise appliance placement — ideal for apartments or townhouses. The wine tasting and beverage center demonstration area showcases how wine care solutions can be seamlessly integrated into bespoke millwork within the home.
For many years, Fisher & Paykel has hosted exclusive Social Kitchen events that bring people together through food. In New York, guests are invited to participate in Mastery of Temperature culinary experiences — immersive gatherings led by in-house chefs that explore the precision and performance behind Fisher & Paykel’s appliance technologies.
The New York Experience Center is open to designers, architects and those interested in exploring kitchen and fabric care design through the lens of human-centered performance, as well as learning about carbon impact through sustainable innovation.
