Immediate connection is key for renters, according to a “Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience,” a white paper from market research firm Parks Associates in partnership with Xfinity Communities (a division of Comcast Corp.). More than four in 10 (41%) of apartment renters expect that their internet service will be ready-to-go from the moment they move into a property.
In addition, nearly 50% of apartment residents rated internet available at move-in a top consideration when searching for a new home.
The white paper examines how properties can enable turnkey property readiness and a seamless move-in ready experience for residents. It addresses the growing challenges from vendor fragmentation and best practices for simplifying smart tech implementation.
“With today’s renters skewing older, more family-oriented and often working remotely, robust digital infrastructure is a requirement,” said Kristen Hanich, director of research, Parks Associates. “Consumers are interested in a variety of amenities, some of which, like security cameras around the property, controlled access to the property and in-unit security systems, demand robust property connectivity.”
The white paper also notes that while technology offers many benefits, fragmentation across the proptech ecosystem has created a variety of challenges for many owners and operators, on-site staff and residents. In 2024 Parks Associates study of multi-dwelling unit operators, participants reported working with an average of 21.5 smart building partners.
“Today’s renters expect more than just four walls – they expect instant, reliable connectivity the moment they walk through the door,” said Ilan Eframian, vice president at Xfinity Communities. “At Xfinity Communities, we’re proud to help property owners meet that expectation with turnkey solutions that elevate the resident experience and simplify operations. Seamless day-one internet isn’t just a convenience – it’s how we help properties stand out and keep residents happy from the start.”
Sixty percent of multifamily owning or operating companies have managed WiFi in at least part of their footprint, with 13% reporting full penetration across their portfolios.
“To achieve long-term success, owners and operators will need to exceed resident expectations for seamless connectivity while reducing complexity,” Hanich said. “They will also need to lay the groundwork for smart building innovation to improve operational efficiency and deliver future-ready asset performance.”
