Barsys — the app-driven robotic cocktail machine — is opening its first Speakeasy in New York’s Meatpacking district. The Barsys Speakeasy, a three-month pop-up will blends lifestyle, technology and hospitality, the company said, serving as a discovery and retail destination, offering live product demonstrations, exclusive shopping access, and partnership activations.
Anchored by the Barsys 360 and the Barsys Coaster 2.0, the brand’s latest AI-powered innovations, the experience features a speakeasy-style living room and bar alongside an immersive lab where guests can craft personalized cocktails using the Barsys app, guided by intuitive smart-mixology technology.
“The Barsys Speakeasy is our vision of what modern mixology can look like — immersive, intelligent and inspiring,” said Akshet Tewari, founder and CEO of Barsys. “We’re giving guests a space to explore the possibilities of technology in real-time, then take that experience home to elevate the way they host.”
The Barsys Speakeasy will host themed experiences with a variety of brands and creators from entertainment, fashion, beauty, food and hospitality, inviting guests from diverse communities and industries to explore the Barsys universe. Each event will debut exclusive specialty cocktail mixlists, alongside rotating tastings, creator-led workshops, influencer and PR events, and digital content drops celebrating the spirit of connection.
