Canadian luxury outerwear brand Sentaler has unveiled its first standalone U.S. seasonal boutique at 803 Madison Ave., marking a defining moment in the brand’s evolution. The opening coincides with Sentaler’s 16th anniversary.
Spanning two stories and 4,177 square feet, the New York seasonal boutique offers an immersive, gallery-like environment. A sculptural and immersive installation of larger-than-life Cherry Lacquered fruits anchors the entrance, complemented by soft mirrored light and refined black-and-white architectural lines — a nod to the brand’s iconic Signature Ribbed Sleeve detail — juxtaposed with the Fall/Winter 2025/26 collection.
“Opening on Madison Avenue is the realization of a long-held vision,” said Bojana Sentaler, founder, president and creative director. “New York has always pushed me to think bigger, design with intention, and pursue excellence without compromise. This seasonal boutique marks a decisive step in our evolution — a focused, elevated expression of Sentaler on the Upper East Side.”
To launch the new seasonal boutique, Bojana Sentaler hosted a Sweet Sixteen birthday celebration for her namesake company with guests including Aditi Shah, Fern Mallis, JoAni Johnson, Joe Holder, Mary Leest, Marina Ingvarsson, Nick Arrington, Nicole Argiris, top clients from the tri-state area, members of the media, and the New York fashion industry; all longstanding supporters of the brand. Set within the new Madison Avenue boutique, guests enjoyed a luxury photo set, cherry-themed cocktails, and even a Sweet Sixteen cherry decorated birthday cake.
In tandem with the New York opening, Sentaler has also introduced a new seasonal boutique at Toronto’s Yorkdale Shopping Centre, reinforcing the brand’s expanding North American footprint. These openings align with the Suite Sixteen Tour, an experiential series of private trunk shows hosted at celebrated destinations including the Waldorf Astoria Chicago, Four Seasons Los Angeles at Beverly Hills, and Waldorf Astoria Park City.
The Sentaler Madison Avenue Seasonal Boutique is officially open to the public through December 31, 2025.
