On February 4, the Museum of Ice Cream will unveil the next evolution of its three-story SoHo flagship. The refreshed experience is bigger, brighter and more playful, featuring expanded immersive environments, new interactive installations and even more room for movement, imagination and shared fun.
The relaunched Museum of Ice Cream NYC introduces new experiences including the Hall of Freezers, where freezers open to secret rooms; Sundae House, a hands-on kitchen of imagination and play; a larger-than-life carnival and playground; an infinite Banana Split Jungle and an interactive exhibit exploring the history and science of ice cream. Guests can roll up their sleeves, get creative, and start “cooking” their way through all of their favorite fantastical recipes. These exhibits debut alongside the brand’s installations, including the Sprinkle Pool, the largest indoor slide in NYC, the Ice Cream Subway and a newly dedicated private events space.
“From day one, our goal was to build an immersive museum that makes people of all ages feel something real,” said Manish Vora, CEO of Museum of Ice Cream. “This next chapter of our NYC flagship reflects how far we’ve come and how boldly we continue to design for joy, cone-ction, and pure imaginative fun.”
To celebrate the reopening, Museum of Ice Cream will host limited-edition experiences, including themed nights, special tastings and playful events that bring its global fan community together around shared ice cream and nostalgia. Events include a Valentine’s Day Sips and Scoops Date Night, where couples, friends and families can explore the newly reimagined exhibits and indulge in an exclusive ice cream and wine pairing (21+). Taking place on February 12 and 19, this limited-edition experience combines romance, imagination and shared joy.
The Museum of Ice Cream now spans multiple cities worldwide, welcoming a projected two million guests annually, with major new flagships opening in Las Vegas, Los Angeles and Orlando.
