German luxury apparel Marc Cain is increasing its presence in the U.S. market with the opening of a new showroom in Los Angeles and the expansion of its existing location in New York.
The showrooms serve as a central platform for presenting the latest collections and underscore the importance of the U.S. market.
“From a strategic perspective, having a presence on both coasts provides crucial visibility and access to all existing and potential customers. Having more than one location in the U.S. also highlights our commitment to future growth,” said Joy Corson, vice president of wholesale USA.
With a gross area of 225 square meters (2,421 square feet), the new showroom in Los Angeles is located on the 10th floor of the renowned Cooper Design Space in downtown Los Angeles, one of the key hubs for premium fashion wholesale.
The building’s architecture is characterized by an industrial aesthetic: open ceilings, original concrete floors, and striking sculptural columns create an authentic Los Angeles character. This openness and sense of space form an exciting contrast to Marc Cain’s feminine and elegant design language.
The enlarged showroom in New York reopened in February 2026 and now covers a gross area of 516 square meters (5,554 square feet). Marc Cain has taken over the former premises of Stella McCartney and significantly expanded the showroom space. It is located in West Chelsea in a historic building, dating back to 1911. The location blends architectural charm with contemporary functionality, while the spacious, open plan and modern interior impresses with its sweeping panoramic views of the Hudson River.
Another Marc Cain showroom is planned for the end of the year in Dallas, also with the aim of expanding the brand’s presence among retail partners.
