Comfort-driven footwear brand Vivaia is expanding its U.S. retail footprint, opening two new at Roosevelt Field Mall in Garden City, N.Y. on April 27, and Westfield Garden State Plaza in Paramus, N.J. in late May.
Vivaia prioritizes exceptional comfort, continuously refining its insoles based on customer feedback. Its signature elastic knit uppers provide a flexible, custom like fit for all-day wear. The brand surpassed 75 stores worldwide in 2025.
“The U.S. is our most important market and a key driver of our online growth, so expanding beyond New York is a natural next step,” said Jeff Chan, co-founder of Vivaia. “By combining strong digital momentum with physical retail, we’re able to serve more customers and bring our comfort-driven, eco-friendly products closer to them.”
The Roosevelt Field Mall location, a 650-square-foot space, is inspired by Wabi-sabi principles of simplicity, asymmetry and imperfection. It combines light wood-toned furniture, minimal design, and curated lighting to create a calm, natural shopping experience.
