The Goods Mart, the better-for-you convenience store founded in 2018 by Rachel Krupa, has opened its new flagship location in South Williamsburg, Brooklyn at Williamsburg Wharf, 470 Kent Ave.
The Goods Mart was built as a convenience store for the next generation — one that prioritizes values and is driven by discovery. Since day one, every product has been personally tasted and selected, with no slotting fees or paid placement, creating early access for emerging snack brands. That same curation now extends beyond its own stores, through curation of hotel minibars, corporate office pantries, and top tier events.
“At our core, we’re here to help people discover what’s next,” said founder Rachel Krupa. “That means supporting founders early, giving honest feedback and putting great products in front of customers in a way that feels easy and part of everyday life. This store is really a physical expression of that, a showroom of snacks built for the neighborhood.”
The assortment focuses on products made without artificial flavors or colors, while leaving room for how people actually snack — whether that’s fewer ingredients, higher protein or just something that tastes good.
Located within Williamsburg Wharf, a 3.75-acre waterfront development by Naftali Group, the new store is designed around discovery and community, featuring more than 400 products across 250-plus brands. The mix spans emerging names and cult favorites, alongside food partners from Los Angeles and New York, including Jon & Vinny’s x Canyon Coffee, Isle of Us and Alidoro.
