Marli New York has expanded its retail presence with a 2,418-square-foot flagship boutique at 785 Madison Avenue. Leading Marli’s portfolio of 16 locations worldwide, the new flagship marks the brand’s second Manhattan destination.
“A presence on Madison Avenue, one of the world’s most iconic luxury destinations, marks a new chapter for Marli,” said Maral Artinian, founder and creative director. “The flagship is more than a boutique; it’s an embodiment of the Marli spirit, a space where design, emotion and individuality come together to create meaningful experiences.”
The reigning aesthetic of the flagship is modern Art Deco. The era has influenced the contemporary, yet timeless look and feel of many Marli fine jewelry collections, including Cleo, a bold expression of empowerment, timeless femininity and architectural elegance. This collection, alongside other signature Marli designs including Avenues, Tip-Top and Empire, are on display inside the boutique as well as the brand’s newly launched timepieces.
The heartbeat of New York City is omnipresent in the Madison Avenue location, from skyline-inspired spatial compositions to an abundance of Indiana limestone, a material sourced from the same quarries worked by the family that designed Rockefeller Center and used in the facades of the Empire State Building and the New York City Public Library, among other landmarks. Meanwhile, strategically placed pops of teal — Marli’s signature color — guide the eye and energize the space, reinforcing the brand’s modern, confident identity.
Artinian collaborated with architectural firm Aranda\Lasch to envision the flagship’s interior concepts, perfecting a design language established at Marli’s boutiques in Geneva, Dubai, Riyadh and Harrods in London. The firm also designed the brand’s Hudson Yards flagship as well as several other boutiques worldwide.
The Madison Avenue flagship introduces a new iteration of the signature M Lounge on the ground floor. A departure from the traditional seated lounges found in other Marli boutiques, this space is reimagined for New York as a dynamic, studio-like environment. Framed by full-length mirrors, it invites guests to experience the brand’s most exceptional jewelry in their own reflection, capturing the high-energy spirit of the city.
The flagship also features the Marli Club, a light-drenched private sanctuary on the second floor offering soft seating and thoughtful hospitality.
