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Master Roofing Solutions and Lifestyle Energy Announce Strategic Alliance

Master Roofing Solutions LLC (MRS), a portfolio company of TWG Intrepid (a division of the holding company TWG Global), announced a strategic alliance with Lifestyle Energy, a residential solar financing platform, and its affiliated installer, Lifestyle Solar, a California builder-focused residential solar contractor.

The MRS-Lifestyle strategic alliance brings together three complementary capabilities under one relationship for homebuilders: MRS’s roofing operations, serving many of the largest homebuilders in California, with over 5,000 roofing installations annually; 2) Lifestyle Solar’s vertically integrated, builder-first solar installation platform and Lifestyle Energy’s lease and power-purchase-agreement (PPA) financing solutions.

Homebuilders in California are required under the state’s Title 24 energy code to include solar on new homes. Builders increasingly seek a single contractor relationship that can deliver engineered solar plans with built-in financing, quality roofing installation, and the ability to execute both at scale. The MRS–Lifestyle strategic alliance is purpose-built to meet that need.

“This strategic alliance is about making life simpler for our builder partners,” said Vince Nardo, chief executive officer of MRS. “Together with Lifestyle, builders get one relationship that delivers the roof, the solar system, and the financing behind it — with the consistency, speed and safety standards they expect from us.”

Lifestyle Solar has installed more than 22,000 residential solar systems and originated a portfolio of more than 70MW, serving as the Title 24 solar contractor for many of the nation’s largest homebuilders. Through the strategic alliance, Lifestyle Energy will serve as a preferred financing provider for solar systems installed on MRS builder communities.

“Partnering with MRS lets us put the pedal to the floor,” said Adam Hoang, founder of Lifestyle Energy and vice president of Lifestyle Solar. “MRS brings the roofing relationships, operational discipline, and the backing of TWG Global; Lifestyle brings solar engineering, installation expertise and financing. Together we can offer builders something no one else in our markets can.”