T-Mobile Arena, Las Vegas’ sports and live entertainment venue, and Paramount+ announced a new multi-year partnership that will rename the arena’s two-acre outdoor entertainment space Paramount+ Plaza. The agreement, brokered by AEG Global Partnerships, names Paramount+ an official partner and T-Mobile Arena’s exclusive streaming partner.
The open-air plaza serves as a primary gathering point for fans before, during and after events, and will offer Paramount+ the opportunity to bring content and storytelling to major sports and entertainment events to T-Mobile Arena, which opened in April 2016.
“Paramount+ is home to some of the most compelling stories, franchises and live sports in entertainment, and this partnership gives us an exciting new way to bring that content beyond the screen and directly to fans,” said Domenic Di Meglio, chief marketing officer and data officer for Paramount+. “Paramount+ Plaza will give us a dynamic, year-round presence in the heart of Las Vegas where we can create memorable experiences around our programming and connect with audiences as they come together for some of the biggest moments in sports and entertainment.”
“Paramount+ sits at the intersection of premium entertainment, live sports and culture, making this partnership an incredibly natural fit for T-Mobile Arena and Las Vegas,” said Sally Bae, senior vice president of global partnerships for AEG in Las Vegas. “Paramount+ Plaza gives the brand something truly distinctive — a highly visible, year-round platform where it can showcase its incredible breadth of content while engaging millions of fans around the moments and experiences, they are most passionate about. We’re excited to welcome Paramount+ to the venue and create a platform that can continue to evolve alongside its programming for years to come.”
T-Mobile Arena welcomes more than one million visitors annually for more than 100 events, including Vegas Golden Knights games, UFC championship events, major headline concerts, special events and more.
“Paramount+ Plaza represents an exciting next chapter for one of the most visible and important entertainment gathering spaces on the Las Vegas Strip,” said Dan Quinn, MGM Resorts’ senior vice president of entertainment, arena and venue operations. The plaza has been an integral part of the T-Mobile Arena experience for the last 10 years and this partnership creates new opportunities to deliver even more energy and entertainment to the millions of visitors who visit the destination each year.”
