In a move it says will “change the way home shoppers tour a home remotely,” Zillow has launched 3D Home interactive floor plans that merge rich media content on for-sale listings into a simple digital shopping experience that all Zillow users can access for free.
Instead of viewing each media type separately with limited listing detail, the floor plan now serves as a guide to help shoppers more seamlessly navigate a home online. Together, the 3D Home tour, still photos and AI-generated floor plan give a more accurate sense of the home’s flow and space than was possible before.
“We are redefining the virtual tour experience by using AI to break down the barriers between listing media — like photos and virtual tours — and listing data, such as square footage and room dimensions,” said Josh Weisberg, vice president of Zillow’s Rich Media Experience team. “This new integrated experience will help shoppers better understand the relationship between still photos and the layout of the house, provide a better sense of the space and home features, and improve the overall shopping experience.”
Zillow uses panoramic photos captured by an agent or photographer with the 3D Home app and a 360-degree camera, and then applies the company’s computer vision and machine learning models to generate a 3D Home tour and interactive floor plan — including AI-predicted room dimensions, square footage and the location of the listing photos relative to the other media. The 3D tour and floor plan are automatically uploaded to the listing and can also be added to the MLS, embedded on a website, or shared via email or social media.
3D home tours with interactive floor plans are available now in 25 markets, with more being added throughout the year.
