“In the coming era, technological innovations and human experiences will become inseparable.”
The latest Intertextile Directions trend guide explains the season’s theme, Hybrid. Exhibitors at Intertextile Shanghai Apparel Fabrics – Spring Edition displayed on-trend fabric samples at the Intertextile Directions Trend Forum, while a more in-depth analysis of 2020 trends was discussed in a series of seminars. This edition’s fringe program took place in three onsite venues, each dedicated to a different topic, covering trends, sustainability, and business strategies, and also featured three different panel discussions.
The latest Intertextile Directions fabric and pattern trends for Spring / Summer 2020 illustrated a world of sustainable fashion, where innovative technology supports fashion for modern lifestyles. Sustainability is at the core of these trends, as the fashion industry’s eco-footprint remains firmly in the global spotlight. Meanwhile, with the next generation expressing self-identity and activism online, fabrics for stand-out fashion are on offer.
Hybrid covered four trends. Human Vision explored the intersection between manmade and natural, adding technology for contemporary style in neutral color palettes. Earth Energy was tailored for responsibly slow living, with eco-conscious materials, such as organic cotton, linen, and denim with technical coatings for functionality. Well Lab was inspired by future-thinking revolutionaries – eco-friendly materials are repackaged in vibrant colors, showcasing a bright new attitude to sustainability. Hype Glam presented glamorous materials with eye-catching effects, while sports lifestyle influences added high-tech performance for ease and functionality.
Intertextile Apparel’s fringe program was a useful platform for dialogue between industry players – while exhibitors and other experts can present ideas and collections, audiences gained useful insight into industry topics and trends. This edition, three onsite venues will specialize in different topics.
CTIC also held the Future Forum, bringing together new textile products, technologies, green solutions and services targeted at the China market. Other fringe program highlights included three domestic trend forum and an open workshop held by CNTAC. It invited finance (HSBC), research and development and sustainability institutions (WWF) to create an industry-wide platform for innovative technology promotion.
