California Closets, a subsidiary of FirstService Corporation, has announced an e-commerce platform with California Closets Essentials: a curated collection of best-in-class closet accessories that are designed to create a more comprehensive brand experience for customers.
“This is an exciting and important opportunity for our brand as we look to extend and deepen our customer relationships, and remain an industry-leading source for custom closet solutions,” said California Closets CEO, Bill Barton.
The private-label offering features an initial rollout of eight product categories and over 150 items. It’s assembled for superior performance and style, establishing the brand as a full-service organizational resource. The platform launched with an exclusive collection of hangers, bins, watch winders, mirrors as well as an assortment of vegan leather valet and smart-storage accessories. Jewelry boxes and stackable trays with patented LusterLoc technology were also released. A pre-selected range of sizes, materials, and colors that complement California Closets’ best-selling finishes further inspire clients with smart and elegant ideas for optimizing spaces, big and small.
“This is just the beginning of many highly-considered merchandising and product initiatives designed to set our brand apart,” added Jill LaRue, California Closets’ SVP and chief merchandising officer.
For over four decades, California Closets has built a reputation as a leader in space management. California Closets delivers custom organizational solutions and unparalleled customer service with nearly 130 showrooms and over 700 design consultants across North America.
