New York-based technology company Loomia has launched its first direct-to-consumer product, the H1: an e-textile heated wool jacket.
Founded in 2013 by Madison Maxey, Loomia is a technology company that designs and manufactures drapable circuits that add functionality to soft goods. It creates innovation in smart products secured through blockchain technology that aims to “bring comfort, safety and confidence to the human experience,” according to its mission statement.
And it’s setting new standards for the e-textile market. After spending three years developing the technology behind the smart jacket, the H1 is just the beginning of what’s to come; the market for e-textiles will reach over $2 billion per year by 2028, according to IDTechEx, reported by Vogue Business.
Powered by patented technology — the Loomia Electronic Layer (LEL) — is completely wireless. No wires means less opportunities for breakage, and opens up heating in slimline jackets. The technology is produced in a ISO 9001 facility by Eastprint to ensure safety and performance.
The H1 heated jacket has three back heating sections, providing warmth and comfort in any environment. Available in three sizes, the H1 is made from wool tweed with a Polartec liner (to keep the heat in) and a synthetic lining. The company recommends spot cleaning or gentle hand washing to keep the jacket clean.
The jacket was designed to fit different body shapes and sizes. The tie belt keeps the jacket flattering, with multiple double collar options for various styling options. The custom connector and outside battery means never fishing around inside the jacket to control the heating. The Loomia Electronic Layer (LEL) provides subtle back heating that warms around the rib cage and the back neck areas.
It’s tech made simple. Each jacket has a phone-sized battery pack that fits into an outer pocket. The battery pack clicks into the jacket using magnets; switch heating on and off using the adapter cable. The H1 is now available for pre-order for $550 with a deposit of $50, which is due to Loomia’s incentive to keep costs down while producing in the United States. If the company meets its target number of units sold by April 14, the full payment will be requested. If not, the deposit will be refunded. Plus, the heating element has been FCC certified and will be CE certified before shipping begins, which set to begin in October.
Maxey graduated from New York’s Parson School of Design and received the Thiel Fellowship, a two-year program that gives a $100,000 grant to “young people who want to build new things instead of sitting in a classroom,” according to its website.
Photos courtesy of Loomia
