Artificial intelligence platform FTSY, which matches people to consumer goods where fit and comfort matter, has released FTSY 2.5 — the latest installation of the company’s app that scans your feet and matches you with shoes and brands based on the 3D model measurement.
The app’s updates include real-time check to verify there’s a sheet of paper and a reference card visible at the start of a scan. This will help ensure you’re set up before scanning begins. A warning has also been added for if the volume is off during the tutorial and scan so that users don’t miss out on the voice-over instructions. Plus, tutorial audio has been updated to help users get through the steps faster. Styles from Miista and Konkrete have been added to the Marketplace.
FTSY (“footsy”) makes size and style recommendations as effectively as a seasoned salesperson. With a focus on helping brands build unique and memorable experiences, FTSY’s app and Match service join to drive sales up, bring returns down and enhance customer loyalty.
FTSY is changing the way consumers buy shoes online. Like Uber for travel and Airbnb for accommodation, FTSY is building a future of online shoe shopping that is easy, seamless and delightfully rewarding. How? By removing the hardest part of buying shoes online: picking the right size.
