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Ask the Expert: Claire Powers

Between raising a toddler and running a business, beauty and wellness is difficult to maintain for KINDOM founder Claire Powers. Difficult, but not impossible. We sat down with the mother and businesswoman to learn how she keeps a sense of balance and wellness in her everyday life.

How do you maintain wellness on a day to day basis?

Maintaining wellness on a day-to-day basis is challenging. There simply isn’t enough time, as running a business while caring for a toddler makes me sleep- deprived almost daily (shout-out to all the parents with young ones out there!) However, on the weekends when I’m not working, I try to nap with my little one to catch up on some rest, while the everyday running around and lifting 35 lbs. of a wriggling little human a couple of times a day (we have stairs at home), along with eating healthy organic foods, often keeps me in shape.

Describe your daily beauty routine. How much time do you spend? How many products do you use?

My beauty routine is practically non-existent (because, toddler). Luckily, I use pure castile organic soap bars from Dr. Bronner that keeps my skin clean and soft without the harmful chemicals, so I don’t really use lotion unless it’s on my hands. Facial care is currently a work-in-progress as I am trying different organic and ethical products.

For hair care, I use Evo Fabuloso shampoo and conditioner since they are propylene glycol-free, sulphate-free, paraben-free and are not tested on animals. As a mom, I rarely use hair products since my go-to ‘do is often either a ponytail or slapping a hat on my head—but when I do, it’s a little bit of argan oil that I comb through with my fingers.

What product can you not live without?

Toothpaste. I cannot live without toothpaste. #imamom

That is, until I find a facial care line I can’t live without!

What’s the best beauty advice you’ve ever received?

While in college, I had a friend who told me about Erno Laszlo skincare and regimen. I don’t think it really did anything for me back then, but to this day, I will never forget his advice that his mother gave him as per Erno Laszlo: Rinse your face with ice cold water after you cleanse it, so it closes and seals your pores.

How does your brand incorporate wellness into its mantra?

Preserving and protecting the environment and humanity is KINDOM’s mantra. We are all kin: related to each other, built from the same building blocks of the universe. That said, we should eliminate, or at least minimize, the negative impacts of industry—whether beauty, food or fashion—to nature. That means using more natural ingredients or materials in our products. Sustainability should be a lifestyle choice and all-encompassing if we want to sustain humanity and our planet. You don’t have to live in the forest, wait for fruit to drop from trees and run around naked; that is most sustainable of all. But if we all just do what we can do to incorporate some kind of sustainability in our lives (like minimizing single-use plastic, for one), we can collectively improve the quality of life for all living things, including ourselves.

How have you seen the beauty and wellness industry change in the past couple of years?

I am happy to see that there is more awareness, conscious due diligence and purchasing of goods in the beauty and wellness industry. It started slow, but in the last couple of years, I feel it has gained momentum exponentially and other brands are being pressured to incorporate a sustainability strategy into their business model or products. The change may hurt the financial bottom line of brands, but in the long run, will save us from the costly effects—that are sometimes irreversible—created from harming the environment.

Do you have plans to expand your brand?

Already incorporated in my sustainability initiatives are using sustainable, recycled, reclaimed and indigenous materials; packing products in compostable packaging; and manufacturing at ethical facilities. I’m currently in progress of expanding KINDOM’s sustainable offerings include zero-waste design and upcycling.

Is there anything else you’d like our readers to know?

Whatever little or big steps you can do to change your lifestyle to be sustainable, it’s perfectly okay, just do it… And if you plan to have little ones, make sure you live in a house without stairs.

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