Matcha, the performance blogging platform for small, direct-to-consumer businesses, has announced content-powered popups to help e-commerce websites convert more blog visitors into leads.
The lead conversion feature adds to Matcha’s capabilities that allow online businesses to effortlessly publish compelling blog content, distribute articles to the right people, and optimize results with an analytics dashboard.
Early users have seen an average of 10- to- 20-times increase in lead conversion rates while cutting cost per lead by 50- to- 75%.
One beta customer, Everly, an e-commerce business that sells a natural, sugar-free drink mix, has seen its conversion rate increase nearly 20-fold, growing from less than 1% to 19%. The paid Facebook promotion has resulted in a cost per lead as low as $2.43. As a result, the company cut the cost of building its email list by 71%.
“Matcha has made it incredibly easy for us to create a high-performing blog. It’s helped me better understand my target customer, increase traffic to my site, and build awareness with my audience,” said Ryan Gaines, CEO of Everly. “Now, content-powered popups are helping to turn cost-efficient traffic into more leads and build a very engaged email list.”
There is a growing consensus that blogging is critical for e-commerce websites to drive growth. In fact, Shopify, the leading e-commerce platform, calls content the “holy grail of growth” in the 2019 article, “What Is the Future of Ecommerce? 10 Insights on the Evolution of an Industry.”
Coming on the heels of Matcha’s integration with Shopify, content-powered popups is Matcha’s latest innovation to help small businesses automate their blog and use it to drive business growth.
Currently, in beta, there is a waitlist for content-powered popups. Interested business owners and marketers can learn more and sign up here.
