According to Wedding Wire’s annual survey, 80% of wedding planning is done online, with 39% of couples planning on a mobile device and 41% planning on a desktop or laptop. Whether you’re a bridesmaid or bride to be, the Azazie and Tone It Up apps are two must-haves to get you wedding-ready this season.
Azazie is the premiere made-to-order, online bridal and bridesmaid dress company that is modernizing the bridal industry. Serving one in every 10 U.S. brides, it sets itself apart from traditional retailers by cutting out the middleman, bringing quality, affordable pieces designed and fit on real people, from size 0-30. Azazie also offers more styles and colors than any other brand in the space with 120-plus bridal gowns and 200-plus bridal party dresses and matching groomsmen accessories in over 70 colors.
Azazie has the largest bridal sample program in the industry, offering a unique try-before-you-buy option with rental sample dresses ranging from $10-$15. The sample program is Azazie’s answer to brides and bridal parties who want convenience and comfort while shopping for their wedding dress. At a bridal salon, some brides feel rushed because of their limited appointment window, or feel self-conscious in front of strangers, or pressured into buying a gown. Azazie is eliminating all of this discomfort through their program, allowing brides to try on gowns of their choice in the comfort of their own homes for one week prior to making a purchase.
Another modernized element that Azazie has created is its virtual showroom, which makes the process communal by letting brides invite relatives to see dresses together. Bridal parties can use the Azazie app and website to create a virtual showroom where the entire bridal party can participate in choosing styles and colors before ordering samples or finished dresses. There is also a social/chat feature where the bridal party can chat together in real time. This technology is so important for bridal parties that live spread out across the country, and saves them both time and money. Azazie customers created over 85,000 virtual showrooms created over the last year alone.
For ladies that are looking to get in shape and tone up a bit before the big day, Tone It Up is the leading women’s fitness, lifestyle and wellness community founded by Karena Dawn and Katrina Scott who empower millions of women around the world. Their inspiring, energetic “friend-to-friend” approach to fitness has made Tone It Up the go-to, one-stop destination for women seeking a fun, unique approach to achieving their best self.
The Tone It Up app is like having a personal trainer at your fingertips. You can workout anywhere or anytime with live classes, on-demand options and/or balanced weekly schedules that are pre-programmed in 20-40 minute guided classes. These video-guided workouts include Yoga, cardio, barre, boxing, kettlebell, strength training and so much more. You’ll be able to workout alongside Karena, Katrina, other TIU trainers, as well as hundreds of other women around the world.