As the world’s premier luxury fashion destination and a pioneer of innovation, Net-A-Porter is launching Net Sustain, a platform to highlight and celebrate the brands sold on-site that meet the business’ criteria for sustainability, offering customers a way to identify those brands and products more easily.
Launching with 26 brands and comprising 500 products, every item within Net Sustain meets one or more of five key attributes ranging from considered materials and processes to reducing waste in their supply chain, taking into account human, animal and environmental welfare and aligning with internationally recognized best practices in the fashion and beauty industries. Products and brands featured in Net Sustain will be displayed in a dedicated section of the site and will be badged so that customers can easily identify items that meet the sustainability criteria.
Key brands to be featured include exclusive capsules from Stella McCartney, Mother of Pearl x BBC Earth and Maggie Marilyn, alongside seasonal and core styles from the likes of Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard. The launch of Net Sustain initially focuses on a fashion with new drops added throughout the season. Net Sustain will expand to include more brands and products over time, including the addition of beauty within the next year. This approach – one where sustainability goes hand in hand with designer fashion – leverages Net-A-Porter’s global influence to inspire positive change with suppliers and customers.
“This is an important milestone in our sustainability journey at Net-A-Porter. We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site,” Said Elizabeth von der Goltz, global buying director, Net-A-Porter. “Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice.”
Net Sustain is an important milestone in Net-A-Porter’s responsibility to sustainability and will launch with dedicated campaign imagery on site. The photoshoot was executed by photographer Ben Weller and model Vivian Solari, who approach imagery with consideration for environmental impact. Reduction of travel and a strict no-plastics policy are all now integrated into Net-A-Porter shoot programming.
