Just in time for back-to-school season, Nordstrom is partnering with customers and the nonprofit Shoes That Fit to give away 25,000 pairs of brand-new, properly fitting shoes. The brand says this partnership aims to support students and families to start the school year off right with dignity and joy, prepared to learn, play and thrive.
From August 5 through September 15, customers can visit any U.S. Nordstrom, Nordstrom Rack, Nordstrom Local or Last Chance location, or go online to Nordstrom.com or NordstromRack.com to find a $10 Shoes That Fit giving card. One hundred percent of proceeds from every giving card purchased goes toward the gift of one pair of new sneakers for a child in need in the local community.
“The simple gift of new athletic shoes can be a new lease on life for a child when they start the school year,” said Amy Fass, CEO and executive director at Shoes That Fit. “When children have shoes that they feel comfortable in, it boosts their confidence, school performance, physical activity and ultimately gives kids the opportunity to reach their full potential.”
A lack of well-fitting shoes is one of the many problems that children in poverty face in America today. The brand notes that one in five American children will experience a level of poverty that has the potential to impede their ability to learn.
“If anyone understands the confidence a new pair of shoes can provide, it’s Nordstrom,” said Kristin Frossmo, executive vice president, general merchandise manager of shoes at Nordstrom. “We were founded in 1901 as a small shoe store, and this program gives us a chance to honor our past while investing in the future of these children by helping to give them an invaluable sense of their own importance and abilities.”
Since 2010, Nordstrom has partnered with Shoes That Fit to donate more than 165,000 pairs of shoes to children in local communities across the U.S. and Puerto Rico.
Additionally, Nordstrom supports nonprofits through its Gift Card Give Back program, which donates one percent of all gift card sales to nonprofits in every community where it does business. In 2018, the company gave more than $12 million through cash grants, its employee charitable match program and disaster relief donations. Additional information on the company’s charitable giving efforts can be found here.
