Lime Crime, the digitally native brand creating colorful trends and innovations that have taken the industry by storm, will be expanding its reach beyond the internet, launching cosmetics in 300 Ulta Beauty doors across the nation.
“We’ve strived to create a fun and colorful world where individuality and uniqueness is celebrated, whether that be through our consumers expression of the brand, our colorful cosmetics or creating a never-before-seen experience for our fans,” said CEO Stacy Panagakis. “We are thrilled to expand the product selection in Ulta Beauty stores to fully immerse customers in the Lime Crime universe.”
The brand is also introducing its’ augmented reality mobile app into the Ulta Beauty gondolas to further welcome shoppers to the world of Lime Crime by whisking consumers away on a virtual journey with just a quick mobile scan. The brand’s grungy, Victorian-esque persona of Venus featured on Lime Crime’s most beloved eyeshadow palettes comes to life to speak to the brand’s latest iteration of eyeshadow palettes, the Venus XL 2 eyeshadow palette, to share its key features and a series of makeup tutorials. The brand’s Softwear Blush also features the AR component on its packaging, where the orchids on the packaging jump to life.
Lime Crime is excited to further its partnership with Ulta Beauty, a beauty retailer known for appealing to Generation Z, in offering an accessible, friendly environment to bring an extension of its products in-store and share an entertaining consumer experience, according to a company press release.
