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The Wool Shoes of Your Dreams: How Samuel Hubbard is Disrupting the Wool Industry with Comfort Technology

Photo credit: Samuel Hubbard

Samuel Hubbard Shoe Company has announced the launch of its latest women’s line, Hubbard Dreams. The Hubbard Dreams collection brings together the comfort and durability of merino wool and Samuel Hubbard’s innovative comfort technology to create gorgeous shoes with unmatched support and the feel of running shoes.

“I started noticing how wool is used in shoes around the world. After 11 months of experimenting with different types of wool, we finally brought this collection to life. These wool shoes are unique— Hubbard Dreams are lighter, anatomically-contoured, and feature soft, XL ExtraLight Soles,” Bruce Katz, Samuel Hubbard’s CEO, explained.

Inspired by adventures through Scandinavia, the collection brings Hubbard innovations to wool. The line comes in five styles and 27 vibrant colors. They are crafted in Portugal from merino wool felts imported from Germany with all-natural dyes as a part of Samuel Hubbard’s initiative to increase sustainability in its product development practice.