Perfect Corp., the beauty tech solutions provider behind the world’s leading virtual beauty app YouCam Makeup, partnered with leading professional haircare brand Aveda, to introduce a true-to-life artificial intelligence (AI) and augmented reality (AR) hair color try-on experience across mobile and web e-commerce channels. The innovative partnership re-imagines how beauty lovers discover and test hair color through use of advanced AI, AR, and machine learning which allow users to virtually try over 90 shades across the extensive Aveda shade range, including their newest extension of bright Vivids.
The interactive color try-on experience features 64 Aveda hair colors ranging across blonde, brunette, red, trend and vibrant color families and an exclusive Color Melt ombre effect available for 30 additional Aveda shades. The advanced YouCam technology takes into account base hair color and lighting conditions in order to deliver an accurate virtual color effect that seamlessly matches the results from an in-salon coloring. This level of accuracy boosts the confidence of salon-goers who are now able to try the extensive Aveda shade range in seconds, to find their best color match.
“We are excited to partner with the leading haircare brand Aveda to integrate YouCam’s hyper-realistic AI and AR hair color try-on technology into their consumer shopping experience,” said Perfect Corp. founder and CEO, Alice Chang. “The true-to-life hair color try-on showcases Aveda’s complete color range, including the advanced ombre gradient effects, creating a virtual hair color try-on experience that rivals one in the salon chair.”
“At Aveda we pride ourselves on our customers’ ability to create the look and color they desire with our extensive range of shades, “ says Barbara DeLaere, SVP Global GM at Aveda. “This technology and virtual try-on experience is a perfect way for our customers to get a feel for a style before committing to it in the salon chair, and we are excited to partner with Perfect Corp. and YouCam to make this experience that much easier and enjoyable for all.”
Aveda’s virtual hair color try on can be experienced across mobile and desktop online.
YouCam Makeup is available for free download on the App Store and Google Play.
