Rue21, a leading fashion retailer, Forty Acres and a Mule Filmworks, Spike Lee’s production company, and Defend Brooklyn, have collaborated to offer a limited edition 30th Anniversary “Do the Right Thing” collection exclusively at Rue21.
For the collaboration, Rue21 will offer a limited edition 14-piece “Do the Right Thing” men’s and women’s collection, including sweatshirts, t-shirts and accessories, including a beanie, lanyard, sling bag, socks and ID holder. The collection is available online and in stores.
Shoppers can also enter to win a real New York City 30th Anniversary edition “Do the Right Thing” street sign, autographed by Spike Lee. Social media influencers and young Hollywood will be wearing selections from the collection and posting on social media.
“We are very excited to have collaborated with Spike Lee and Forty Acres and a Mule and Defend Brooklyn to offer our customers something that they can’t get anywhere else,” said Michael C. Appel, chairman and chief executive officer of Rue21. “Our customers love Spike Lee and ‘Do the Right Thing,’ and they love to wear fashion that has meaning and stands for something important. We know they will love this exciting iconic 30th Anniversary of ‘Do the Right Thing’ collection. When this very limited-edition collection — which will never be released again — is sold out, it is gone forever.”
Alex Wright, creative director of Forty Acres clothing explained, “We chose to work with Rue21 because they offer accessible fashion with an understanding of the culture of customers they serve. They are one of the last apparel chains that go outside the box of cookie cutter pop culture fashion. That makes them a great partner for any progressive designer. We look forward to continued work with Rue21 in affordable exclusive fashion. The future is togetherness, because together we are stronger.”
Considered culturally, historically and aesthetically significant, “Do the Right Thing” is the 1989 film produced, written and directed by Spike Lee. Starring Samuel L. Jackson, Giancarlo Esposito, John Tuturo, Danny Aiello, Ossie Davis, Ruby Dee, Richard Edson, Bill Nunn, Martin Lawrence and Rosie Perez, “Do the Right Thing” explores a Brooklyn neighborhood’s simmering racial tension, which culminates in violence and a death on a hot summer day.
