This season, luxury lifestyle and accessories brand MCM debuts its first lounge and sleepwear collection, which is designed to be gender-neutral. Rooted in the brand’s travel heritage and interpreted for the modern nomad, the directional nature of the collection allows MCM to embrace a 21st century point of view when it comes to identity and inclusivity.
Designed with comfort in mind while also embracing the boldness and colorful energy that has defined MCM since its birth in 1976, the Mulberry silk loungewear collection includes a reversible robe, pajama sets, drawstring and sleep shorts, boxers and sleep masks. The color scheme is classic and full of attitude, all in an eye-catching cognac with black accents. Each piece showcases the MCM logo throughout via the letters or the MCM signature Visetos print. The collection pairs well with the new MCM underwear collection (also launching this season), as well as other existing product categories.
The campaign stars American actor and musician Quincy Brown together with a group of like-minded individuals. Taking a contemporary approach, photographer Ilya Lipkin blended the visual expression of joy, freedom and pleasure during the shoot with strongly composed choreography and a high-end aesthetic.
“I’m always aiming for style, but comfort plays a huge role in my wardrobe,” said Brown. “When the two combine, it instantly bumps up the self confidence in anyone, and it becomes my ultimate favorite look, albeit casual or formal. When MCM came to me about being part of their brand new lounge line, it was a natural fit for me. For me, it works both for home and as street wear.”
