TechStyle Fashion Group, the global fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, announced the appointment of Meera Bhatia to President of Expert Services, the Company’s group for shared resources utilized across its brands.
As President of Expert Services, Bhatia will oversee TechStyle divisions supporting the Company’s five fast-growing global brands. In her role, she will lead all business operations and strategy across Technology, Supply Chain, Fulfillment Centers, Global Member Services, Media and Acquisition, and Corporate Communications. TechStyle’s vertically-integrated suite of services are a critical enabler of the Company’s ability to successfully launch and scale global fashion brands across demographics and geographies. Bhatia will collaborate with leadership across the Company to ensure all brands effectively optimize the group’s expertise in driving growth through operational efficiencies.
“Meera’s expertise leading innovative brands through periods of rapid growth is perfectly suited for this next phase of TechStyle Fashion Group,” said Adam Goldenberg, Co-Founder and Co-CEO. “She will play an essential role within the Company leading our integrated services to continue growing our brands by taking advantage of the vast talent across the Company. I’m confident she will have a sizable impact on both the business and the unmatched service we provide our more than five million members around the world.”
“What drew me to TechStyle Fashion Group was the relentless focus on disruption in the fashion space through technology and service. As I met the team, the incredible level of talent and culture combined stood out to me. I’m thrilled to be joining this dynamic organization to help drive the next phase of growth for these innovative brands.”
Bhatia brings to TechStyle extensive experience in product management, marketing, engineering and operations for high growth businesses. Most recently, Bhatia served as the Chief Operating Officer at Stella & Dot, where she worked across all three Stella & Dot brands leading customer service, product management, engineering, fulfillment and e-commerce growth teams.
Prior to joining Stella & Dot, Bhatia served as Head of Product Management, Marketing Solutions at LinkedIn. Before joining LinkedIn, Bhatia held the position of Senior Director, Global Product at Hotels.com, where she directly managed a team of Product Management Directors and Technical Product Managers and was responsible for developing and executing Global Product Strategy for Hotels.com in 75+ countries. Earlier in her career, Bhatia spent five years at Microsoft, first as a Group Product Manager and later as Director of Monetization, EMEA. Bhatia holds a BSE from the University of Pennsylvania and a Master of Business Administration from Dartmouth’s Tuck School of Business.
President of Expert Services is a newly created position within TechStyle and reflects the Company’s success to date centralizing functions such as data analytics, customer service, creative production, media buying, inventory management and more. Bhatia’s appointment follows another record year of growth for TechStyle, in which the Company surpassed $800 million in revenue and five million active members across brands globally. She will be based at TechStyle’s global headquarters in El Segundo, California.
