Peach & Lily announced strategic growth investment from leading global consumer brand investor Sandbridge Capital.
Peach & Lily, founded in 2012 by Alicia Yoon, is known for building the K-Beauty phenomenon in the United States. In recent years, the company has launched two rapidly growing proprietary brands: Peach & Lily and Peach Slices, sold on peachandlily.com, at Ulta Beauty (Peach & Lily) and at CVS Pharmacy and Target (Peach Slices).
“Our mission is simple: to help people transform their skin,” said Alicia Yoon. “Skincare normally comes with a lot of compromises. Effective, but harsh. Clean, but no results. We utilize the latest beauty technologies to create products that are gentle, highly effective, and worry-free. We are thrilled to partner with Sandbridge and Ken Suslow, as their unique approach to building authentic, iconic brands really resonated with us. Sandbridge’s expertise and track record, and our shared values of customer focus and the highest quality standards, will enable us to fulfill our mission on a much larger scale.”
Peach & Lily is a prestige brand celebrated for 100% worry-free formulas and iconic products like the Glass Skin Refining Serum and the Super Reboot Resurfacing Mask. Peach Slices is a mass brand known for clean, effective and fun treatments – such as its Acne Spot Dots and Citrus Honey Aqua Glow.
“We are excited to partner with Alicia and her outstanding Peach & Lily team. Alicia is already well on her way to building an incredibly authentic premium brand, artfully blending natural ingredients and efficacy with a refreshingly innovative and modern approach to K-beauty,” said Ken Suslow, Sandbridge’s founding managing partner. “We see an ideal opportunity with the Peach & Lily brand to strategically leverage Sandbridge’s global brand-building capabilities in support of the company’s trusted beauty platform and exceptional pipeline of new product innovation.”
Peach & Lily plans to expand internationally, offer more content to its loyal community, and launch an exciting experiential offering for customers.
“You can expect new products and experiences that will bring our brands to life in new ways,” Yoon said.
